A well-designed annual report increases engagement and enables nonprofits to continue to show impact, raise donations, and do what they do best — change the world.

Nonprofits of all sizes can benefit from learning some basic software and design techniques in order to better share their mission. These skills help nonprofits create visually appealing and compelling narratives that immerse donors in their work and show how they are making a difference in the communities they serve.

Use these four tips to break through overly wordy and fact-laden annual reports with trusted best practices in the world of design.

Tip #1: Keep It Spacious and Simple

Tip #2: Don’t Tell the Whole Story Visually

Tip #3: Add a Navigation Page

Tip #4: Keep CRAP in Mind (It’s Not What You Think)